LEARN PAUL’S 4 PHASE APPROACH TO ECOMMERCE SUCCESS IN 90 DAYS
+
LEARN HOW TO START A PROFITABLE ONLINE STORE IN 90 DAYS WITH NO EXPERIENCE, FROM THE BEST-SELLING AUTHOR OF SHOPIFY FOR DUMMIES AND SELLING ONLINE FOR DUMMIES, AND WORLD-RENOWNED ECOMMERCE COACH PAUL WADDY.
LET’S LOOK AT WHAT’S INSIDE ECOMMERCE START
LET’S LOOK AT WHAT’S INSIDE SHOPIFY START
LEARN PAUL’S 4 PHASE APPROACH TO ECOMMERCE SUCCESS IN 90 DAYS
+
LEARN HOW TO START A PROFITABLE ONLINE STORE IN 90 DAYS WITH NO EXPERIENCE, FROM THE BEST-SELLING AUTHOR OF SHOPIFY FOR DUMMIES AND SELLING ONLINE FOR DUMMIES, AND WORLD-RENOWNED ECOMMERCE COACH PAUL WADDY.
LET’S LOOK AT WHAT’S INSIDE ECOMMERCE START
LET’S LOOK AT WHAT’S INSIDE ECOMMERCE START
OFFER ENDS SOON!
OFFER ENDS SOON!
Over 130 video lessons
Weekly live group Q&A with Paul
Access to private Facebook group for support
14 day money back guarantee
Over 130 video lessons
Weekly live group Q&A with Paul
Access to private Facebook group for support
14 day money back guarantee
WHAT YOU’LL GET:
-
Ecommerce Success Under 90 Days Online Course Valued at USD500
-
Shopify Start Online Course Valued at USD500
-
Paul’s Winning Social Media Strategies Workshop Valued at USD170
USD 1,170
USD 500
SAVE 50% & START NOWBRANDS I'VE WORKED WITH
WHAT YOU’LL GET:
- Ecommerce Success Under 90 Days Online Course Valued at USD500
- Shopify Start Online Course Valued at USD500
- Paul’s Winning Social Media Strategies Workshop Valued at USD170
USD 1,170
USD 500
SAVE 50% & START NOWWHAT'S IN ECOMMERCE START?
WHAT'S IN ECOMMERCE START?
Have you ever wanted to start an online business, but just don't know where to start? Ecommerce Start takes you from product creation to launch, in easy to follow video lessons by Paul Waddy, along with weekly live coaching. Learn from the best selling author of Shopify for Dummies, and coach to some of the world's best online businesses.
- Over 130 4k video lessons
- Workbooks and quizzes as you go
- 30 Free downloadable tools and templates from Paul's playbook
- Weekly live course Q&A with Paul
- Learn at your own pace with no time limit
- Access to Paul's closed Facebook community
- No prior ecommerce experience needed
- Perfect for beginners, or those with a small online business
COURSE OUTLINE
Have you ever wanted to start an online business, but just don't know where to start? Ecommerce Start takes you from product creation to launch, in easy to follow video lessons by Paul Waddy, along with weekly live coaching. Learn from the best selling author of Shopify for Dummies, and coach to some of the world's best online businesses.
- Over 130 4k video lessons
- Workbooks and quizzes as you go
- 30 Free downloadable tools and templates from Paul's playbook
- Weekly live course Q&A with Paul
- Learn at your own pace with no time limit
- Access to Paul's closed Facebook community
- No prior ecommerce experience needed
- Perfect for beginners, or those with a small online business
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
pRODuCT REsEaRCH pHasE: FiNDiNG YOuR pRODuCT
- Lesson 1: starting from scratch - Finding an idea
- Lesson 2: Tools to Help you Find product ideas
- Lesson 3: Choose a brand Name and Registering your Domain
- Lesson 4: bonus Lesson: How to Design a product
Module 2
pRODuCT REsEaRCH pHasE: FiNDiNG a suppliER OR MaNuFaCTuRER
- Lesson 1: Tools to Help You Find a supplier
- Lesson 2: Learn the lingo - Talk to suppliers like a pro
- Lesson 3: Getting samples plus using Your Own branding
- Lesson 4: Negotiating payment Terms
Module 3
pRODuCT REsEaRCH pHasE: pRiCiNG YOuR pRODuCTs
- Lesson 1: pricing your products
- Lesson 2: Free Tool! My pricing Calculator Explained
- Lesson 3: bonus Lesson: pricing Calculator Deep dive
Module 4
buiLDiNG pHasE: buiLDiNG a busiNEss pLaN
- Lesson 1: an Ecommerce business Model Explained
- Lesson 2: Free Tool! My business plan template Explained
- Lesson 3: How Much Money Will you Need to start your Online business
- Lesson 4: Free Tools: Managing your business plan and Financial Model
- Lesson 5: bonus Lesson: Deeper dive into my budget template
- Lesson 6: bonus Lesson: a deeper dive into my Daily sales template
- Lesson 7: bonus Lesson: How to Change the Years in the Daily spreadsheet
Module 5
buiLDiNG pHasE: pLaCiNG YOuR FiRsT ORDER pLus iMpOrtiNG 101
- Lesson 1: thow to place and pay for your First Order?
- Lesson 2: How much stock to Order - Minimum Order quantities
- Lesson 3: Replenishing inventory
- Lesson 4: Finding a Freight Forwarder to import your stock
- Lesson 5: Receiving your stock and Managing your inventory
Module 6
buiLDiNG pHasE: buiLDiNG YOuR WEbsiTE
- Lesson 1: building your Website
- Lesson 2: shopify for beginners - Easily build your Own shopify store
- Lesson 3: sEO Hacks for Growth
- Lesson 4: the Fundamentals of a High performing Online store
- Lesson 5: Learn the lingo: Conversion Rate, aOV, LTV and more
Module 7
buiLDiNG pHasE: sHippiNG, RETuRNs, trackiNG aND sELliNG GLObaLLY
- Lesson 1: How Much to Charge for shipping?
- Lesson 2: Different shipping options to Help boost Conversions
- Lesson 3: Refund policies and Handling Returns
- Lesson 4: selling internationally - Grow your Online store Globally
Module 8
LauNCH pHasE: prepaRiNG FOR LauNCH - thE HYpE pHasE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: the sell Out Method Vs the traditional Method
- Lesson 3: building Out your email and sMs strategy for Launch
- Lesson 4: Husting for pR and backlinks
Module 9
LauNCH pHasE: GEttiNG traFFiC aND CusTOMERs - paiD CHaNNELs
- Lesson 1: setting a marketing budget and Expected ROas
- Lesson 2: setting up your meta ads
- Lesson 3: setting up Google ads
- Lesson 4: Free Tool! My marketing Kpi’s spreadsheet Explained
Module 10
LauNCH pHasE: WiNNiNG sOCiaL MEDia straTEGiEs
- Lesson 1: Organic social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My social Media content planner Explained
Module 11
LauNCH pHasE: aFFiliaTE aND iNFLuENCER markETiNG
- Lesson 1: How to use affiliates to Grow your business
- Lesson 2: How to Find and Work with influencers
- Lesson 3: Free Tool! My influencer tracking spreadsheet Explained
Module 12
LauNCH pHasE: REViEWs, LOYaLTY aND DRiViNG REpEaT saLEs
- Lesson 1: Tips to increase purchase Frequency
- Lesson 2: building Loyalty and a Great Customer Experience
- Lesson 3: uGC and Reviews to Grow your business
Module 13
sCaLE pHasE: sCaliNG saLEs aND KEEpiNG pROFitable
- Lesson 1: Reviewing your sales and profit
- Lesson 2: scaling using product
- Lesson 3: scaling using paid advertising
- Lesson 4: Correcting a Loss Making business
Module 14
sCaLE pHasE: MY bLaCK bOOK
- Lesson 1: Free Tool! all my best Contacts Explained
MODULE 1
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
MODULE 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
MODULE 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
MODULE 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
MODULE 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
MODULE 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
MODULE 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
MODULE 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
MODULE 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
MODULE 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
MODULE 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
MODULE 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
MODULE 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
MODULE 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
-
Module 1
MODULE 1
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
-
Module 2
Module 2:
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
-
Module 3
Module 3:
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
-
Module 4
Module 4:
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
-
Module 5
Module 5:
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
-
Module 6
Module 6:
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
-
Module 7
Module 7:
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
-
Module 8
Module 8:
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
-
Module 9
Module 9:
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
-
Module 10
Module 10:
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
-
Module 11
Module 11:
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
-
Module 12
Module 12:
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
-
Module 13
Module 13:
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
-
Module 14
Module 14:
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
The ultimate Shopify E-Learning Course for Beginners, from the Best Selling Author of Shopify for Dummies.
Beginner level
How to Use Shopify in a Step by Step Video Format
Perfect for Those Ready to Build Their Shopify Store
Practical Ecommerce Advice Along the Way
20 Video Modules
86 Video Lessons
10 Hours of Video Content
Weekly Live Group Coaching and Q&A With Paul
Lifetime Access to the Course, the Weekly Coaching Q&As, and the Community Forum
Study in Your Own Time, With no Expiry
A Quiz at the End of Each Module
Downloadable Course Notes
Certificate of Completion
Paul's Top 10 Shopify Apps
Bonus Content Released Throughout the Year
Special Guest Video Sessions with Industry Experts
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
WHAT'S IN SHOPIFY START?
WHAT'S IN SHOPIFY START?
The ultimate Shopify E-Learning Course for Beginners, from the Best Selling Author of Shopify for Dummies.
- Beginner level
- How to Use Shopify in a Step by Step Video Format
- Perfect for Those Ready to Build Their Shopify Store
- Practical Ecommerce Advice Along the Way
- 20 Video Modules
- 86 Video Lessons
- 10 Hours of Video Content
- Weekly Live Group Coaching and Q&A With Paul
- Lifetime Access to the Course, the Weekly Coaching Q&As, and the Community Forum
- Study in Your Own Time, With no Expiry
- A Quiz at the End of Each Module
- Downloadable Course Notes
- Certificate of Completion
- Paul's Top 10 Shopify Apps
- Bonus Content Released Throughout the Year
- Special Guest Video Sessions with Industry Experts
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Module 1:
GEttiNG sTartED With sHOpiFY
- Lesson 1: What is Ecommerce?
- Lesson 2: What is shopify?
- Lesson 3: Choosing a shopify plan
Module 2
FiNDiNG aND pRiCiNG pRODuCTs TO sELL
- Lesson 1: sourcing the Right product to sellsourcing the Right product to sell
- Lesson 2: Own brand versus Multi brand
- Lesson 3: Locating trending products to sell
- Lesson 4: supply and Demand: Tools to Check for trending products
- Lesson 5: Checking products in shopify
- Lesson 6: My 50/30/20 Rule
- Lesson 7: importing 101
Module 3
DROpsHippiNG aND markETpLaCEs sHOpiFY
- Lesson 1: Considering the pros and Cons of Dropshipping
- Lesson 2: Dropshipping on shopify
- Lesson 3: spocket
- Lesson 4: selling on Online marketplaces with shopify
Module 4
DEsiGNiNG YOuR sHOpiFY sTORE
- Lesson 1: What is Web Design?What is Web Design?
- Lesson 2: Exploring shopify themes
- Lesson 3: Choosing a shopify theme For Your Online store
- Lesson 4: Customizing Your theme - Designing Your shopify store
Module 5
CREaTiNG colLECTiONs aND paGEs, addiNG pRODuCTs aND CREaTiNG YOuR menu
- Lesson 1: Creating pages and policies
- Lesson 2: Creating a menu
- Lesson 3: Creating collections
- Lesson 4: adding a product to your store
Module 6
setting up shipping Rules
- Lesson 1: an Overview of shipping in Ecommerce
- Lesson 2: shopify's 3 shipping options
- Lesson 3: shopify shipping
- Lesson 4: setting a Default package Type
- Lesson 5: using third party Carriers
- Lesson 6: shipping profiles in shopify
- Lesson 7: setting shipping Rates
Module 7
GEttiNG paiD, HaNdliNG FRauD, aND aCCEpTiNG MulTipLE CuRRENCiEs
- Lesson 1: setting up Tax Rates in shopify
- Lesson 2: Getting paid - shopify payments
- Lesson 3: accepting Other payments Methods
- Lesson 4: Viewing Your payments Reports
- Lesson 5: Fraud prevention
Module 8
WHaT's thE DiFFERENCE? CusTOMER sERViCE aND CusTOMER EXpERiENCE
- Lesson 1: What is CX versus Cs?
- Lesson 2: Ecommerce Customer service 101
- Lesson 3: Choosing the Right Customer service Channels
- Lesson 4: Customer Experience
Module 9
REViEWs, CusTOMER LOYaLTY aND usER GENERaTED content
- Lesson 1: all about Reviews - Onsite Reviews and Offsite Reviews
- Lesson 2: selecting a Reviews platform
- Lesson 3: Why Loyalty Matters - understanding lifetime Value
- Lesson 4: Loyalty programs and shopify
- Lesson 5: shopify Reports - Loyal Customers and at Risk Customers
Module 10
understanding the user Experience
- Lesson 1: What is uX?
- Lesson 2: personalising Your shopify store
- Lesson 3: Top personalization Features to include in Your shopify store
- Lesson 4: Foreign Currency and personalizing for international markets
Module 11
iNVENTORY MaNaGemENTiNVENTORY MaNaGemENT
- Lesson 1: What is inventory Management?
- Lesson 2: Receiving inventory in shopify
- Lesson 3: Enabling products listing inventory across Your sales Channels
- Lesson 4: shopify inventory Reports
Module 12
HaNdliNG ORDERs iN sHOpiFY
- Lesson 1: the Order process in shopify
- Lesson 2: Creating Draft Orders
- Lesson 3: Managing Orders in shopify
- Lesson 4: processing Refunds and Returns
Module 13
FulFiLliNG YOuR ORDERs
- Lesson 1: What is Fulfilment in Ecommerce?
- Lesson 2: Manually Fulfilling Orders in shopify
- Lesson 3: Creating and printing shipping labels
- Lesson 4: Local pick up
Module 14
pRiCiNG, DisCOuNTs aND pROMOTiONs
- Lesson 1: When to Discount?
- Lesson 2: pricing Refresher - pricing Your products
- Lesson 3: marking Down product prices
- Lesson 4: adding sale products to a sale collection
- Lesson 5: Creating Discount codes
Module 15
DiGiTaL markETiNG aND sHOpiFY
- Lesson 1: Digital marketing 101
- Lesson 2: building a marketing plan and Defining Your Value proposition
- Lesson 3: introducing marketing Campaigns and automations in shopify
- Lesson 4: sending marketing emails using shopify
Module 16
aDVErtisiNG aND pROMOTiNG YOuR ONliNE sTORE
- Lesson 1: the Different forms of advertising in Ecommerce
- Lesson 2: Getting started with Facebook ads and Google ads
- Lesson 3: Optimizing Your shopify store for sEO
Module 17
GEttiNG sOCiaL: usiNG sOCiaL MEDia TO GROW YOuR busiNEss
- Lesson 1: social Media for Ecommerce 101
- Lesson 2: Exploring the Different social Media Channels
- Lesson 3: adding Your Logo, brand colours and social Media links in shopify
- Lesson 4: affiliate marketing using shopify apps
Module 18
TEN HELpFul apps FOR YOuR sHOpiFY sTORE
Module 19
TEN sECRETs TO iMpROVE thE CusTOMER aND usER EXpERiENCE
Module 20
TEN FiNaL Tips bEFORE YOu GO liVE TO prepaRE TO GO liVE
MODULE 1
GETTING STARTED WITH SHOPIFY
- Lesson 1: What is Ecommerce?
- Lesson 2: What is Shopify?
- Lesson 3: Choosing a Shopify Plan
MODULE 2
FINDING AND PRICING PRODUCTS TO SELL
- Lesson 1: Sourcing the Right Product to Sell
- Lesson 2: Own Brand versus Multi Brand
- Lesson 3: Locating Trending Products to Sell
- Lesson 4: Supply and Demand: Tools to Check for Trending Products
- Lesson 5: Checking Products in Shopify
- Lesson 6: My 50/30/20 Rule
- Lesson 7: Importing 101
MODULE 3
DROPSHIPPING AND MARKETPLACES SHOPIFY
- Lesson 1: Considering the Pros and Cons of Dropshipping
- Lesson 2: Dropshipping on Shopify
- Lesson 3: Spocket
- Lesson 3: Selling on Online Marketplaces with Shopify
MODULE 4
DESIGNING YOUR SHOPIFY STORE
- Lesson 1: What is Web Design?
- Lesson 2: Exploring Shopify Themes
- Lesson 3: Choosing A Shopify Theme For Your Online Store
- Lesson 4: Customizing Your Theme - Designing Your Shopify Store
MODULE 5
CREATING COLLECTIONS AND PAGES, ADDING PRODUCTS AND CREATING YOUR MENU
- Lesson 1: Creating Pages and Policies
- Lesson 2: Creating a Menu
- Lesson 3: Creating Collections
- Lesson 4: Adding a Product to your Store
MODULE 6
SETTING UP SHIPPING RULES
- Lesson 1: An Overview of Shipping in Ecommerce
- Lesson 2: Shopify's 3 Shipping Options
- Lesson 3: Shopify Shipping
- Lesson 4: Setting a Default Package Type
- Lesson 5: Using Third Party Carriers
- Lesson 6: Shipping Profiles in Shopify
- Lesson 7: Setting Shipping Rates
MODULE 7
GETTING PAID, HANDLING FRAUD, AND ACCEPTING MULTIPLE CURRENCIES
- Lesson 1: Setting up Tax Rates in Shopify
- Lesson 2: Getting Paid - Shopify Payments
- Lesson 3: Accepting Other Payments Methods
- Lesson 4: Viewing Your Payments Reports
- Lesson 4: Fraud Prevention
MODULE 8
WHAT'S THE DIFFERENCE? CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
- Lesson 1: What is CX versus CS?
- Lesson 2: Ecommerce Customer Service 101
- Lesson 3: Choosing the Right Customer Service Channels
- Lesson 4: Customer Experience
MODULE 9
REVIEWS, CUSTOMER LOYALTY AND USER GENERATED CONTENT
- Lesson 1: All About Reviews - Onsite Reviews and Offsite Reviews
- Lesson 2: Selecting a Reviews Platform
- Lesson 3: Why Loyalty Matters - Understanding Lifetime Value
- Lesson 4: Loyalty Programs and Shopify
- Lesson 5: Shopify Reports - Loyal Customers and At Risk Customers
MODULE 10
UNDERSTANDING THE USER EXPERIENCE
- Lesson 1: What is UX?
- Lesson 2: Personalising Your Shopify Store
- Lesson 3: Top Personalization Features to Include in Your Shopify Store
- Lesson 3: Foreign Currency and Personalizing for International Markets
MODULE 11
INVENTORY MANAGEMENT
- Lesson 1: What is Inventory Management?
- Lesson 2: Receiving Inventory in Shopify
- Lesson 3: Enabling Products Listing Inventory Across Your Sales Channels
- Lesson 3: Shopify Inventory Reports
MODULE 12
HANDLING ORDERS IN SHOPIFY
- Lesson 1: The Order Process in Shopify
- Lesson 2: Creating Draft Orders
- Lesson 3: Managing Orders in Shopify
- Lesson 4: Processing Refunds and Returns
MODULE 13
FULFILLING YOUR ORDERS
- Lesson 1: What is Fulfilment in Ecommerce?
- Lesson 2: Manually Fulfilling Orders in Shopify
- Lesson 3: Creating and Printing Shipping Labels
- Lesson 4: Local Pick Up
MODULE 14
PRICING, DISCOUNTS AND PROMOTIONS
- Lesson 1:When to Discount?
- Lesson 2: Pricing Refresher - Pricing Your Products
- Lesson 3: Marking Down Product Prices
- Lesson 4: Adding Sale Products to a Sale Collection
- Lesson 5: Creating Discount Codes
MODULE 15
DIGITAL MARKETING AND SHOPIFY
- Lesson 1:Digital Marketing 101
- Lesson 2: Building a Marketing Plan and Defining Your Value Proposition
- Lesson 3: Introducing Marketing Campaigns and Automations in Shopify
- Lesson 4: Sending Marketing Emails Using Shopify
MODULE 16
ADVERTISING AND PROMOTING YOUR ONLINE STORE
- Lesson 1: The Different Forms of Advertising in Ecommerce
- Lesson 2: Getting Started with Facebook Ads and Google Ads
- Lesson 3: Optimizing Your Shopify Store for SEO
MODULE 17
PRICING, DISCOUNTS AND PROMOTIONS
- Lesson 1: Social Media for Ecommerce 101
- Lesson 2: Exploring the Different Social Media Channels
- Lesson 3: Adding Your Logo, Brand Colours and Social Media Links in Shopify
- Lesson 4: Affiliate Marketing Using Shopify Apps
MODULE 18
TEN HELPFUL APPS FOR YOUR SHOPIFY STORE
MODULE 19
TEN SECRETS TO IMPROVE THE CUSTOMER AND USER EXPERIENCE
MODULE 20
TEN FINAL TIPS BEFORE YOU GO LIVE TO PREPARE TO GO LIVE
WATCH THESE CASE STUDIES HERE:
WATCH THESE CASE STUDIES HERE:
Budgy Smuggler - On track to nail their budgets and lift profits.
Maison de Sabre - On track to smash their revenue targets and grow net profits to 30%
Budgy Smuggler - On track to nail their budgets and lift profits.
Maison de Sabre - On track to smash their revenue targets and grow net profits to 30%
Who is Elijah - On track to smash double sales and profits
Oz Hair & Beauty - Paul helped transform our profit and loss statement and challenged the way we think
Who isElijah - On track to smash double sales and profits.
Oz Hair & Beauty - Paul helped transform our profit and loss statement and challenged the way we think.
FREQUENTLY ASKED QUESTIONS
How many courses do I get?
You get access to 2 courses and 1 workshop. The courses are Ecommerce Start and Shopify Start, and the workshop is Paul’s social media workshop.
Is there a time limit to complete the course?
No, you learn at your own pace, and have unlimited access forever.
How is the course presented?
The course is is shot in video lessons and presented by Paul Waddy, with each lessons being focused on learning one particular important part of ecommerce. Bite sized lessons of between 10 and 20 minutes each.
What are the live video sessions like?
Paul goes live once a week for 30 mins to an hour to answer questions about the course or your business. Sessions are recorded and uploaded as lessons in your course.
What’s in Paul’s private Facebook group?
Lots of brands that Paul has worked with, as well as Paul and some special guests, who answer questions about your business or the course, every day.
Is there a cooling off period?
Yes, you can obtain a refund within 14 days of purchasing the course, as long as less than 10 lessons have been viewed.
Can I really make money in ecommerce?
Absolutely. I currently have 3 clients in the AFR Rich List, and many more success stories of people just like you, who have gone on to build incredible online businesses worth as much as $100m!
Why not you?
Why should I choose Paul’s course?
Google Paul Waddy. He’s an author of 2 books, one went number 1 on Amazon in the US and Australia, Shopify for Dummies and Selling Online for Dummies. He’s widely regarded as one of the best ecommerce minds in the world, appearing regularly ob TV, Podcasts, and in editorials across the world including Forbes Magazine, BNN Bloomberg, Channel 7 and many more. He’s proven success time and time again with BIG brands - just read the reviews from these businesses who accredited a lot of their success to Paul.
Paul has been in ecommerce since 2005, starting his first online business at 23. He’s the Chair of the National Online Retail Association, and winner of the Industry Recognition Award in 2022.
Unlike a lot of unknown ‘Gurus’ Paul has done it before with household name businesses time and time again. You’re in good hands.
WHAT ELSE ARE STUDENTS AND CLIENTS SAYING:
READ MORE REVIEWS HERE:
READ MORE REVIEWS HERE:
MY AWARDS
BRANDS I'VE WORKED WITH
PAUL IN THE PRESS
PAUL IN THE PRESS
Why it's a great time to launch an online business according to this ecommerce expert.
Article by Forbes
