Paul in The Media

Media and Press





Ecommerce in busy times with Paul Waddy
Interview: A masterclass in ecommerce - and why there's still room to grow
Paul Waddy demystifies online business SBBM
Selling Online for Dummies
Talking business with Chris Lamont
Setting up your small business online
Startup Diaries Podcast on Spotify
Paul Waddy On Building An 8 Figure E-Commerce Brand
Apple Podcast
eCommerce Brand Builders Increasing Your Profit With Paul Waddy
EP 57
Increasing your profit with Paul Waddy
Ecom For Dummies #240
Paul Waddy from Paul Waddy ecommerce
Paul Waddy demystifies online business #614
Selling Online for Dummies
The Ecommerce Edge Podcast
Paul Waddy


Why it’s a great time to launch an online business according to this ecommerce expert

The global ecommerce market is anticipated to reach US$58.74 trillion by 2028 – a figure that should be motivating more businesses to become early adopters of ecommerce, according to industry titan Paul Waddy.

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Paul Waddy from Paul Waddy ecommerce: ECom For Dummies | #240

The guest who is Mr Retail, Mr eComm, Mr Shopify – you get it all in this tip-packed ep!

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This boss is making Shopify easy for every ecommerce business

Ecommerce industry leader Paul Waddy turbocharges online retailers by keeping an unrelenting focus on profits over revenue.

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E-commerce Sixth Sense: Paul Waddy in Conversation

With a CV that includes contributing to the successes of online retail names such as Showpo, Go Vita, Muscle Republic and more – not to mention the founding of his own retail success story in footwear brand Antoine & Stanley – Paul Waddy, author of upcoming books Selling Online For Dummies and Shopify For Dummies, stands out as a unique mind in the e-commerce landscape.

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How to build an 8-figure brand: The 50/30/20 e-commerce finance rule explained

In today’s world, it’s not easy to stand out from the crowd – especially when you consider how easily distracted, we’ve become. While the seven and eight-figure marks tend to represent significant milestones in measuring a startup’s success, they also tend to reveal immense changes that are needed for both strategy and processes to sustain success and continue growing.

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Selling Online For Dummies Author Paul Waddy Demystifies Online Business | #614

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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The importance of product and service, and how to stand out in a cluttered ecommerce environment

As retailers and individuals literally climb over themselves to get on board this crazy phenomenon known as online shopping, even the harshest sceptics are starting to realise that online shopping is no flash in the pan. What does this mean for our little industry? Acceleration of the undeniably increasing share of consumer wallet.

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After a whirlwind two years, it’s time for online retailers to shed the bad habits and get back to basics

Over the past two years, many businesses grew that otherwise wouldn’t have, or shouldn’t have. Bad habits were formed while the going was good, and now those bad habits are being shown up.

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The money quarter: Preparing for a profitable festive season in e-commerce

What’s the strategy for an online retailer trying to keep or acquire a share of Australia's very large consumer wallet this Christmas?

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The COVID boom: Are e-commerce stores playing the pandemic lottery?

"If you’re planning to dip your toe into the e-commerce sphere, or currently waiting for the next pandemic, here’s hoping you draw a winning ticket," writes Paul Waddy.

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Sold out in three minutes: How Aussie premium streetwear label Geedup is mastering the e-commerce drop

The latest clothing release from premium streetwear label Geedup sold out in just three minutes, following a separate $2.9 million release that showed how innovative labels are using limited releases to drive hype and overturn e-commerce norms.

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White Fox Boutique says it is working overtime to fulfil delayed Black Friday orders

Lessons for e-commerce brands

White Fox Boutique’s fulfilment issues may be a symptom of its own success, said Paul Waddy, an e-commerce consultant who has worked with cult favourite brands like Geedup.

The order overflow is “more a reflection that the company has gone absolutely gangbusters rather than Black Friday,” Waddy told SmartCompany on Wednesday.

That success ought to be celebrated, Waddy added.

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The four essential ingredients to a successful online business

Here’s the good news – eCommerce is for everybody and can be a vehicle for drastically improving your life. Here’s the bad news – if you’re looking for something easy, you’ve come to the wrong place, writes Paul Waddy, eCommerce expert and strategic advisor at Wayflyer.

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Funding for growth: How, why, where and when to fund your eCommerce business

In order to keep a new enterprise growing, there comes the point where a business owner is confronted with the decision of how to raise money to make that happen. Paul Waddy, eCommerce expert, author and strategic advisor at Wayflyer, explains the key places to start to fund the growth of your online business.

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How to unlock cash from your online business ahead of the crunch

Online retailers are facing a tough twelve months. That might sound odd, considering online retail still has a long way to grow, and is still technically in its infancy. It’s just that we’ve been a little spoiled since the whole COVID-thing, and growth wasn’t particularly challenging over the last 12-24 months, writes Paul Waddy, Ecommerce expert and Strategic Advisor at Wayflyer.

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Fancy a summer eComm fling? Here’s how to start your side hustle

So, you’ve got a few weeks off work, and you like the idea of starting an online store as a bit of a ‘side hustle’. Nice. I reckon every third person I speak to has had the same idea at some point – and why wouldn’t you? asks eCommerce expert Paul Waddy.

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7 tips to prepare for a smooth and profitable ‘money quarter’

The money quarter – or biggest quarter of the year – is fast approaching. Paul Waddy, eCommerce expert and strategic advisor at Wayflyer shares his best seven tips to ensure you’re ready, selling and able.

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The R Word in eCommerce – Returns

As we launch into the busiest week of the online retail calendar, known as Cyber Week, it’s a poignant time to reflect on the dreaded R word – returns, writes eCommerce expert, Paul Waddy.

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Paul Waddy from Paul Waddy commerce: ECom For Dummies

In this episode of Add To Cart, we are joined by Paul Waddy, eCommerce expert extraordinaire – and all round nice guy. Paul is the principal of Paul Waddy ecommerce and Director at ECom Nation where he advises some of Australia’s leading online retailers including Maison de Sabre, Geedup Co and Kind Is Cool. He’s been the Head of Operations at Showpo, and CEO of The Horse and is the author of Shopify for Dummies and Selling Online for Dummies.

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The five biggest reasons why online retailers fail

Why do so many new businesses fail in their first year or two, while others succeed? eCommerce guru Paul Waddy explains the top five reasons online retailers fail. One in five new businesses in Australia will fail in their first year, and online retailers are no exception to that rule. So, what are the hurdles the online retailers keep falling over? In my books, Shopify for Dummies and Selling Online for Dummies, I discuss some of the reasons why some of the best ideas never quite make it.

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Good time to be an ecommerce startup

Australia is considered one of the quickest countries in the world to start a business with its startup ecosystem now one of the fastest-growing globally. As a nation, we’ve proven ourselves to be creative, ambitious problem-solvers thanks to fast-growth brands like Geedup, the premium streetwear label that’s mastered drop-culture and community often selling-out collections in minutes (in June this year they accrued more than $2.91M in revenue in six hours), and Miss Amara, the design-led rug brand founded by a couple who invested their life savings into the business idea in 2014, and now turnover more than $22M a year.

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Expert Paul Waddy warns of risks in Black Friday reliance

The approaching season of Black Friday and Cyber Monday may not spell ripe success for all online retailers, warns award-winning eCommerce executive and strategic advisor Paul Waddy. Despite the traditional celebratory surge in sales, many businesses could be at risk of losing profits, heralding a cautious approach to the usually lucrative period. Speaking on the complexities of the cyber-retail world, Waddy, strategic advisor to some of the world's most successful online businesses, warned, "There are plenty of retailers who make higher profits in October than they do in November - and there are also plenty who bleed money during this period."

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The current state of the eCommerce landscape for start-ups

There’s a steady stream of people turning to eCommerce to try their hand. Although 2023 proved to be a challenging year compared to some of the previous years, the rising cost of living only served to challenge people to find new ways to make money.

Enter the rise of the side hustle.

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AI to Inflation: How 4 trends will shape retail this year

Experienced e-commerce advisor and best-selling author Paul Waddy shares the top four trends reshaping the future of online and retail.

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The COVID-19 pandemic saw an explosion in the popularity of ecommerce. 

Despite the recent turmoil in the global economy, the future is still bright for retail. Here are the trends shaping the industry’s future.

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Would you buy a luxury car or an engagement ring online?

Liveried doormen, in-house cocktail bars and velvet-lined change rooms at luxury flagship stores are losing their buffed allure for select shoppers. 

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