WHAT'S IN ECOMMERCE START?
Have you ever wanted to start an online business, but just don't know where to start? Ecommerce Start takes you from product creation to launch, in easy to follow video lessons by Paul Waddy, along with weekly live coaching. Learn from the best selling author of Shopify for Dummies, and coach to some of the world's best online businesses.
Over 50 4k video lessons
Workbooks and quizzes as you go
10 Free downloadable tools and templates from Paul's playbook
Weekly live course Q&A with Paul
Learn at your own pace with no time limit
Access to Paul's closed Facebook community
No prior ecommerce experience needed
Perfect for beginners, or those with a small online business
50% off Shopify Start when you enrol in Ecommerce Start
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
WHAT'S IN SHOPIFY START?
The ultimate Shopify E-Learning Course for Beginners, from the Best Selling Author of Shopify for Dummies.
Beginner level
How to Use Shopify in a Step by Step Video Format
Perfect for Those Ready to Build Their Shopify Store
Practical Ecommerce Advice Along the Way
20 Video Modules
86 Video Lessons
10 Hours of Video Content
Weekly Live Group Coaching and Q&A With Paul
Lifetime Access to the Course, the Weekly Coaching Q&As, and the Community Forum
Study in Your Own Time, With no Expiry
A Quiz at the End of Each Module
Downloadable Course Notes
Certificate of Completion
Paul's Top 10 Shopify Apps
Bonus Content Released Throughout the Year
Special Guest Video Sessions with Industry Experts
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
WHAT’S WAITING FOR YOU inside
-
Module 1
MODULE 1
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
-
Module 2
Module 2:
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
-
Module 3
Module 3:
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
-
Module 4
Module 4:
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
-
Module 5
Module 5:
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
-
Module 6
Module 6:
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
-
Module 7
Module 7:
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
-
Module 8
Module 8:
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
-
Module 9
Module 9:
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
-
Module 10
Module 10:
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
-
Module 11
Module 11:
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
-
Module 12
Module 12:
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
-
Module 13
Module 13:
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
-
Module 14
Module 14:
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained/li>
FREQUENTLY ASKED QUESTIONS
What level of experience is Shopify Start for?
What can I expect to learn in this course?
How is the course presented?
Can I take the course in my own time, and is does it expire?
What can I expect in the weekly group video calls?
What do I get with membership to Paul's community?
MY AWARDS
