LEARN PAUL’S 4 PHASE APPROACH TO ECOMMERCE SUCCESS IN 90 DAYS
+
LEARN HOW TO BUILD YOUR VERY OWN SHOPIFY STORE FROM THE BEST-SELLING AUTHOR OF SHOPIFY FOR DUMMIES AND SELLING ONLINE FOR DUMMIES.
LET’S LOOK AT WHAT’S INSIDE
LEARN PAUL’S 4 PHASE APPROACH TO ECOMMERCE SUCCESS IN 90 DAYS
+
LEARN HOW TO BUILD YOUR VERY OWN SHOPIFY STORE FROM THE BEST-SELLING AUTHOR OF SHOPIFY FOR DUMMIES AND SELLING ONLINE FOR DUMMIES.
LET’S LOOK AT WHAT’S INSIDE
OFFER ENDS SOON!
OFFER ENDS SOON!
WHAT YOU’LL GET:
Ecommerce Success Under 90 Days Online Course Valued at USD500
Shopify Start Online Course Valued at USD500
Paul’s Winning Social Media Strategies Workshop Valued at USD170
USD 1,170
USD 500
SAVE 50% & START NOWBRANDS I'VE WORKED WITH
WHAT YOU’LL GET:
Ecommerce Success Under 90 Days Online Course Valued at USD500
Shopify Start Online Course Valued at USD500
Paul’s Winning Social Media Strategies Workshop Valued at USD170
USD 1,170
USD 500
SAVE 50% & START NOWWHAT'S IN ECOMMERCE START?
WHAT'S IN ECOMMERCE START?
Have you ever wanted to start an online business, but just don't know where to start? Ecommerce Start takes you from product creation to launch, in easy to follow video lessons by Paul Waddy, along with weekly live coaching. Learn from the best selling author of Shopify for Dummies, and coach to some of the world's best online businesses.
Over 50 4k video lessons
Workbooks and quizzes as you go
10 Free downloadable tools and templates from Paul's playbook
Weekly live course Q&A with Paul
Learn at your own pace with no time limit
Access to Paul's closed Facebook community
No prior ecommerce experience needed
Perfect for beginners, or those with a small online business
50% off Shopify Start when you enrol in Ecommerce Start
COURSE OUTLINE
Have you ever wanted to start an online business, but just don't know where to start? Ecommerce Start takes you from product creation to launch, in easy to follow video lessons by Paul Waddy, along with weekly live coaching. Learn from the best selling author of Shopify for Dummies, and coach to some of the world's best online businesses.
Over 50 4k video lessons
Workbooks and quizzes as you go
10 Free downloadable tools and templates from Paul's playbook
Weekly live course Q&A with Paul
Learn at your own pace with no time limit
Access to Paul's closed Facebook community
No prior ecommerce experience needed
Perfect for beginners, or those with a small online business
50% off Shopify Start when you enrol in Ecommerce Start
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
MODULE 1
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
MODULE 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
MODULE 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
MODULE 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
MODULE 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
MODULE 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
MODULE 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
MODULE 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
MODULE 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
MODULE 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
MODULE 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
MODULE 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
MODULE 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
MODULE 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
-
Module 1
MODULE 1
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
-
Module 2
Module 2:
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
-
Module 3
Module 3:
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
-
Module 4
Module 4:
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
-
Module 5
Module 5:
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
-
Module 6
Module 6:
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
-
Module 7
Module 7:
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
-
Module 8
Module 8:
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
-
Module 9
Module 9:
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
-
Module 10
Module 10:
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
-
Module 11
Module 11:
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
-
Module 12
Module 12:
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
-
Module 13
Module 13:
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
-
Module 14
Module 14:
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
The ultimate Shopify E-Learning Course for Beginners, from the Best Selling Author of Shopify for Dummies.
Beginner level
How to Use Shopify in a Step by Step Video Format
Perfect for Those Ready to Build Their Shopify Store
Practical Ecommerce Advice Along the Way
20 Video Modules
86 Video Lessons
10 Hours of Video Content
Weekly Live Group Coaching and Q&A With Paul
Lifetime Access to the Course, the Weekly Coaching Q&As, and the Community Forum
Study in Your Own Time, With no Expiry
A Quiz at the End of Each Module
Downloadable Course Notes
Certificate of Completion
Paul's Top 10 Shopify Apps
Bonus Content Released Throughout the Year
Special Guest Video Sessions with Industry Experts
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Module 1:
PRODUCT RESEARCH PHASE: FINDING YOUR PRODUCT
- Lesson 1: Starting from Scratch - Finding an Idea
- Lesson 2: Tools to Help you Find Product Ideas
- Lesson 3: Choose a Brand Name and Registering your Domain
- Lesson 4: Bonus Lesson: How to Design a Product
Module 2
PRODUCT RESEARCH PHASE: FINDING A SUPPLIER OR MANUFACTURER
- Lesson 1: Tools to Help You Find a Supplier
- Lesson 2: Learn the Lingo - Talk to Suppliers like a Pro
- Lesson 3: Getting Samples Plus Using Your Own Branding
- Lesson 4: Negotiating Payment Terms
Module 3
PRODUCT RESEARCH PHASE: PRICING YOUR PRODUCTS
- Lesson 1: Pricing your Products
- Lesson 2: Free Tool! My Pricing Calculator Explained
- Lesson 3: Bonus Lesson: Pricing Calculator Deep Dive
Module 4
BUILDING PHASE: BUILDING A BUSINESS PLAN
- Lesson 1: An Ecommerce Business Model Explained
- Lesson 2: Free Tool! My Business Plan Template Explained
- Lesson 3: How Much Money Will you Need to Start your Online Business
- Lesson 4: Free Tools: Managing your Business Plan and Financial Model
- Lesson 5: Bonus Lesson: Deeper dive into my Budget Template
- Lesson 6: Bonus Lesson: A deeper dive into my Daily Sales Template
- Lesson 7: Bonus Lesson: How to Change the Years in the Daily Spreadsheet
Module 5
BUILDING PHASE: PLACING YOUR FIRST ORDER PLUS IMPORTING 101
- Lesson 1: THow to Place and Pay for your First Order?
- Lesson 2: How much Stock to Order - Minimum Order Quantities
- Lesson 3: Replenishing Inventory
- Lesson 4: Finding a Freight Forwarder to Import your Stock
- Lesson 5: Receiving your Stock and Managing your Inventory
Module 6
BUILDING PHASE: BUILDING YOUR WEBSITE
- Lesson 1: Building your Website
- Lesson 2: Shopify for Beginners - Easily Build your Own Shopify store
- Lesson 3: SEO Hacks for Growth
- Lesson 4: The Fundamentals of a High Performing Online Store
- Lesson 5: Learn the Lingo: Conversion Rate, AOV, LTV and more
Module 7
BUILDING PHASE: SHIPPING, RETURNS, TRACKING AND SELLING GLOBALLY
- Lesson 1: How Much to Charge for Shipping?
- Lesson 2: Different Shipping Options to Help Boost Conversions
- Lesson 3: Refund Policies and Handling Returns
- Lesson 4: Selling Internationally - Grow your Online Store Globally
Module 8
LAUNCH PHASE: PREPARING FOR LAUNCH - THE HYPE PHASE
- Lesson 1: How to Generate Hype for your Launch?
- Lesson 2: The Sell Out Method Vs The Traditional Method
- Lesson 3: Building Out your Email and SMS Strategy for Launch
- Lesson 4: Husting for PR and Backlinks
Module 9
LAUNCH PHASE: GETTING TRAFFIC AND CUSTOMERS - PAID CHANNELS
- Lesson 1: Setting a Marketing Budget and Expected ROAS
- Lesson 2: Setting up your Meta Ads
- Lesson 3: Setting up Google Ads
- Lesson 4: Free Tool! My Marketing KPI’s Spreadsheet Explained
Module 10
LAUNCH PHASE: WINNING SOCIAL MEDIA STRATEGIES
- Lesson 1: Organic Social Media Explained
- Lesson 2: My GTM explained
- Lesson 3: Free Tool! My Social Media Content Planner Explained
Module 11
LAUNCH PHASE: AFFILIATE AND INFLUENCER MARKETING
- Lesson 1: How to Use Affiliates to Grow your Business
- Lesson 2: How to Find and Work with Influencers
- Lesson 3: Free Tool! My Influencer Tracking Spreadsheet Explained
Module 12
LAUNCH PHASE: REVIEWS, LOYALTY AND DRIVING REPEAT SALES
- Lesson 1: Tips to Increase Purchase Frequency
- Lesson 2: Building Loyalty and a Great Customer Experience
- Lesson 3: UGC and Reviews to Grow your Business
Module 13
SCALE PHASE: SCALING SALES AND KEEPING PROFITABLE
- Lesson 1: Reviewing your Sales and Profit
- Lesson 2: Scaling Using Product
- Lesson 3: Scaling using Paid Advertising
- Lesson 4: Correcting a Loss Making Business
Module 14
SCALE PHASE: MY BLACK BOOK
- Lesson 1: Free Tool! All my Best Contacts Explained
WHAT'S IN SHOPIFY START?
WHAT'S IN SHOPIFY START?
The ultimate Shopify E-Learning Course for Beginners, from the Best Selling Author of Shopify for Dummies.
Beginner level
How to Use Shopify in a Step by Step Video Format
Perfect for Those Ready to Build Their Shopify Store
Practical Ecommerce Advice Along the Way
20 Video Modules
86 Video Lessons
10 Hours of Video Content
Weekly Live Group Coaching and Q&A With Paul
Lifetime Access to the Course, the Weekly Coaching Q&As, and the Community Forum
Study in Your Own Time, With no Expiry
A Quiz at the End of Each Module
Downloadable Course Notes
Certificate of Completion
Paul's Top 10 Shopify Apps
Bonus Content Released Throughout the Year
Special Guest Video Sessions with Industry Experts
COURSE OUTLINE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Module 1:
GETTING STARTED WITH SHOPIFY
- Lesson 1: What is Ecommerce?
- Lesson 2: What is Shopify?
- Lesson 3: Choosing a Shopify Plan
Module 2
FINDING AND PRICING PRODUCTS TO SELL
- Lesson 1: Sourcing the Right Product to SellSourcing the Right Product to Sell
- Lesson 2: Own Brand versus Multi Brand
- Lesson 3: Locating Trending Products to Sell
- Lesson 4: Supply and Demand: Tools to Check for Trending Products
- Lesson 5: Checking Products in Shopify
- Lesson 6: My 50/30/20 Rule
- Lesson 7: Importing 101
Module 3
DROPSHIPPING AND MARKETPLACES SHOPIFY
- Lesson 1: Considering the Pros and Cons of Dropshipping
- Lesson 2: Dropshipping on Shopify
- Lesson 3: Spocket
- Lesson 4: Selling on Online Marketplaces with Shopify
Module 4
DESIGNING YOUR SHOPIFY STORE
- Lesson 1: What is Web Design?What is Web Design?
- Lesson 2: Exploring Shopify Themes
- Lesson 3: Choosing A Shopify Theme For Your Online Store
- Lesson 4: Customizing Your Theme - Designing Your Shopify Store
Module 5
CREATING COLLECTIONS AND PAGES, ADDING PRODUCTS AND CREATING YOUR MENU
- Lesson 1: Creating Pages and Policies
- Lesson 2: Creating a Menu
- Lesson 3: Creating Collections
- Lesson 4: Adding a Product to your Store
Module 6
Setting Up Shipping Rules
- Lesson 1: An Overview of Shipping in Ecommerce
- Lesson 2: Shopify's 3 Shipping Options
- Lesson 3: Shopify Shipping
- Lesson 4: Setting a Default Package Type
- Lesson 5: Using Third Party Carriers
- Lesson 6: Shipping Profiles in Shopify
- Lesson 7: Setting Shipping Rates
Module 7
GETTING PAID, HANDLING FRAUD, AND ACCEPTING MULTIPLE CURRENCIES
- Lesson 1: Setting up Tax Rates in Shopify
- Lesson 2: Getting Paid - Shopify Payments
- Lesson 3: Accepting Other Payments Methods
- Lesson 4: Viewing Your Payments Reports
- Lesson 5: Fraud Prevention
Module 8
WHAT'S THE DIFFERENCE? CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
- Lesson 1: What is CX versus CS?
- Lesson 2: Ecommerce Customer Service 101
- Lesson 3: Choosing the Right Customer Service Channels
- Lesson 4: Customer Experience
Module 9
REVIEWS, CUSTOMER LOYALTY AND USER GENERATED CONTENT
- Lesson 1: All About Reviews - Onsite Reviews and Offsite Reviews
- Lesson 2: Selecting a Reviews Platform
- Lesson 3: Why Loyalty Matters - Understanding Lifetime Value
- Lesson 4: Loyalty Programs and Shopify
- Lesson 5: Shopify Reports - Loyal Customers and At Risk Customers
Module 10
Understanding the User Experience
- Lesson 1: What is UX?
- Lesson 2: Personalising Your Shopify Store
- Lesson 3: Top Personalization Features to Include in Your Shopify Store
- Lesson 4: Foreign Currency and Personalizing for International Markets
Module 11
INVENTORY MANAGEMENTINVENTORY MANAGEMENT
- Lesson 1: What is Inventory Management?
- Lesson 2: Receiving Inventory in Shopify/li>
- Lesson 3: Enabling Products Listing Inventory Across Your Sales Channels
- Lesson 4: Shopify Inventory Reports
Module 12
HANDLING ORDERS IN SHOPIFY
- Lesson 1: The Order Process in Shopify
- Lesson 2: Creating Draft Orders
- Lesson 3: Managing Orders in Shopify
- Lesson 4: Processing Refunds and Returns
Module 13
FULFILLING YOUR ORDERS
- Lesson 1: What is Fulfilment in Ecommerce?
- Lesson 2: Manually Fulfilling Orders in Shopify
- Lesson 3: Creating and Printing Shipping Labels
- Lesson 4: Local Pick Up
Module 14
PRICING, DISCOUNTS AND PROMOTIONS
- Lesson 1: When to Discount?
- Lesson 2: Pricing Refresher - Pricing Your Products
- Lesson 3: Marking Down Product Prices
- Lesson 4: Adding Sale Products to a Sale Collection
- Lesson 5: Creating Discount Codes
Module 15
DIGITAL MARKETING AND SHOPIFY
- Lesson 1: Digital Marketing 101
- Lesson 2: Building a Marketing Plan and Defining Your Value Proposition
- Lesson 3: Introducing Marketing Campaigns and Automations in Shopify
- Lesson 4: Sending Marketing Emails Using Shopify
Module 16
ADVERTISING AND PROMOTING YOUR ONLINE STORE
- Lesson 1: The Different Forms of Advertising in Ecommerce
- Lesson 2: Getting Started with Facebook Ads and Google Ads
- Lesson 3: Optimizing Your Shopify Store for SEO
Module 17
GETTING SOCIAL: USING SOCIAL MEDIA TO GROW YOUR BUSINESS
- Lesson 1: Social Media for Ecommerce 101
- Lesson 2: Exploring the Different Social Media Channels
- Lesson 3: Adding Your Logo, Brand Colours and Social Media Links in Shopify
- Lesson 4: Affiliate Marketing Using Shopify Apps
Module 18
TEN HELPFUL APPS FOR YOUR SHOPIFY STORE
Module 19
TEN SECRETS TO IMPROVE THE CUSTOMER AND USER EXPERIENCE
Module 20
TEN FINAL TIPS BEFORE YOU GO LIVE TO PREPARE TO GO LIVE
MODULE 1
GETTING STARTED WITH SHOPIFY
- Lesson 1: What is Ecommerce?
- Lesson 2: What is Shopify?
- Lesson 3: Choosing a Shopify Plan
MODULE 2
FINDING AND PRICING PRODUCTS TO SELL
- Lesson 1: Sourcing the Right Product to Sell
- Lesson 2: Own Brand versus Multi Brand
- Lesson 3: Locating Trending Products to Sell
- Lesson 4: Supply and Demand: Tools to Check for Trending Products
- Lesson 5: Checking Products in Shopify
- Lesson 6: My 50/30/20 Rule
- Lesson 7: Importing 101
MODULE 3
DROPSHIPPING AND MARKETPLACES SHOPIFY
- Lesson 1: Considering the Pros and Cons of Dropshipping
- Lesson 2: Dropshipping on Shopify
- Lesson 3: Spocket
- Lesson 3: Selling on Online Marketplaces with Shopify
MODULE 4
DESIGNING YOUR SHOPIFY STORE
- Lesson 1: What is Web Design?
- Lesson 2: Exploring Shopify Themes
- Lesson 3: Choosing A Shopify Theme For Your Online Store
- Lesson 4: Customizing Your Theme - Designing Your Shopify Store
MODULE 5
CREATING COLLECTIONS AND PAGES, ADDING PRODUCTS AND CREATING YOUR MENU
- Lesson 1: Creating Pages and Policies
- Lesson 2: Creating a Menu
- Lesson 3: Creating Collections
- Lesson 4: Adding a Product to your Store
MODULE 6
SETTING UP SHIPPING RULES
- Lesson 1: An Overview of Shipping in Ecommerce
- Lesson 2: Shopify's 3 Shipping Options
- Lesson 3: Shopify Shipping
- Lesson 4: Setting a Default Package Type
- Lesson 5: Using Third Party Carriers
- Lesson 6: Shipping Profiles in Shopify
- Lesson 7: Setting Shipping Rates
MODULE 7
GETTING PAID, HANDLING FRAUD, AND ACCEPTING MULTIPLE CURRENCIES
- Lesson 1: Setting up Tax Rates in Shopify
- Lesson 2: Getting Paid - Shopify Payments
- Lesson 3: Accepting Other Payments Methods
- Lesson 4: Viewing Your Payments Reports
- Lesson 4: Fraud Prevention
MODULE 8
WHAT'S THE DIFFERENCE? CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
- Lesson 1: What is CX versus CS?
- Lesson 2: Ecommerce Customer Service 101
- Lesson 3: Choosing the Right Customer Service Channels
- Lesson 4: Customer Experience
MODULE 9
REVIEWS, CUSTOMER LOYALTY AND USER GENERATED CONTENT
- Lesson 1: All About Reviews - Onsite Reviews and Offsite Reviews
- Lesson 2: Selecting a Reviews Platform
- Lesson 3: Why Loyalty Matters - Understanding Lifetime Value
- Lesson 4: Loyalty Programs and Shopify
- Lesson 5: Shopify Reports - Loyal Customers and At Risk Customers
MODULE 10
UNDERSTANDING THE USER EXPERIENCE
- Lesson 1: What is UX?
- Lesson 2: Personalising Your Shopify Store
- Lesson 3: Top Personalization Features to Include in Your Shopify Store
- Lesson 3: Foreign Currency and Personalizing for International Markets
MODULE 11
INVENTORY MANAGEMENT
- Lesson 1: What is Inventory Management?
- Lesson 2: Receiving Inventory in Shopify
- Lesson 3: Enabling Products Listing Inventory Across Your Sales Channels
- Lesson 3: Shopify Inventory Reports
MODULE 12
HANDLING ORDERS IN SHOPIFY
- Lesson 1: The Order Process in Shopify
- Lesson 2: Creating Draft Orders
- Lesson 3: Managing Orders in Shopify
- Lesson 4: Processing Refunds and Returns
MODULE 13
FULFILLING YOUR ORDERS
- Lesson 1: What is Fulfilment in Ecommerce?
- Lesson 2: Manually Fulfilling Orders in Shopify
- Lesson 3: Creating and Printing Shipping Labels
- Lesson 4: Local Pick Up
MODULE 14
PRICING, DISCOUNTS AND PROMOTIONS
- Lesson 1:When to Discount?
- Lesson 2: Pricing Refresher - Pricing Your Products
- Lesson 3: Marking Down Product Prices
- Lesson 4: Adding Sale Products to a Sale Collection
- Lesson 5: Creating Discount Codes
MODULE 15
DIGITAL MARKETING AND SHOPIFY
- Lesson 1:Digital Marketing 101
- Lesson 2: Building a Marketing Plan and Defining Your Value Proposition
- Lesson 3: Introducing Marketing Campaigns and Automations in Shopify
- Lesson 4: Sending Marketing Emails Using Shopify
MODULE 16
ADVERTISING AND PROMOTING YOUR ONLINE STORE
- Lesson 1: The Different Forms of Advertising in Ecommerce
- Lesson 2: Getting Started with Facebook Ads and Google Ads
- Lesson 3: Optimizing Your Shopify Store for SEO
MODULE 17
PRICING, DISCOUNTS AND PROMOTIONS
- Lesson 1: Social Media for Ecommerce 101
- Lesson 2: Exploring the Different Social Media Channels
- Lesson 3: Adding Your Logo, Brand Colours and Social Media Links in Shopify
- Lesson 4: Affiliate Marketing Using Shopify Apps
MODULE 18
TEN HELPFUL APPS FOR YOUR SHOPIFY STORE
MODULE 19
TEN SECRETS TO IMPROVE THE CUSTOMER AND USER EXPERIENCE
MODULE 20
TEN FINAL TIPS BEFORE YOU GO LIVE TO PREPARE TO GO LIVE
FREQUENTLY ASKED QUESTIONS
What level of experience is Shopify Start for?
Shopify Start is aimed at beginners. If you're looking for a step by step guide, that shows you how to build your store, plus gives you ecommerce tips along the way, then this course is for you.
What can I expect to learn in this course?
In Shopify Start you can expect to learn how to use Shopify like a pro. You'll be building your store, adding products, using Shopify reports, and learning to send orders, and more. Along the way, you'll also get ecommerce business tips, like where to look for product, how to price your product, how to use social media strategies for growth, and more. So, it's a technical guide to Shopify store building, mixed with ecommerce strategic business advice.
How is the course presented?
The course is shot in HD video, presented by Paul Waddy. It's broken into 20 modules, with 86 video lessons, in short form, making the easy to follow.
Paul uses screen sharing to help build your store, so you can follow along with your own Shopify store.
Can I take the course in my own time, and is does it expire?
There is no expiry to the course, and you can access any module or lesson at any time.
What can I expect in the weekly group video calls?
Each week Paul will host a live group video for students, where you can ask questions. Paul will answer questions and discuss topics from the course.
What do I get with membership to Paul's community?
Each student gets lifetime access to Paul's ecommerce community, including lifetime access to the live weekly group session and Q&A. Included is access to Paul's community forum, where you can discuss topics with other students, and Paul, and get feedback on your ideas, business, or discuss ecommerce generally.
WHAT ELSE ARE STUDENTS AND CLIENTS SAYING:
WATCH THESE CASE STUDIES HERE:
WATCH THESE CASE STUDIES HERE:
READ MORE REVIEWS HERE:
READ MORE REVIEWS HERE:
MY AWARDS
