Our Coaches

Paul Waddy

Lead Coach

Paul Waddy is an award-winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Casey Huth

Ecom Nation

Casey Huth, a Florida native with a decade of experience in tech, digital marketing, and e-commerce, has scaled global brands from San Francisco to Sydney. Specializing in data-driven, omnichannel strategies, Casey has led content-focused performance campaigns across industries, enhancing brand narratives and driving customer engagement.

Spencer Moore

Klaviyo

I’m Spence — email marketing specialist and founder of Less Is Moore Email Marketing. Before going all-in on email, I worked with top Aussie marketing agencies like Reform Digital and helped scale PDG, one of Melbourne’s leading construction firms.

Now, I help eCom and service-based brands turn email into their #1 revenue channel — with sharp flows, high-performing campaigns, and strategy that actually converts. I change email from being an after thought, to be a revenue printing machine.

Ilan Hurwitz

Clever Solutions

Ilan Hurwitz is the Lead Consultant at Clever Conversions, specializing in helping Australian eCommerce brands enhance conversion rates and user experience through in-depth audits, high-converting landing pages, and strategic A/B testing. His expertise includes working with startups to eight-figure businesses, managing his own eCommerce venture, and holding the position of Senior eCommerce Manager at Optus.

Tamara Klisaric

Thrive Media Labs

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Hayley Scarfe

Babyboo Fashion

Hayley Scarfe is a merchandising expert with over 18 years of experience, managing a wide range of product categories across both online and brick-and-mortar stores. She has a strong track record of boosting sales and growing market share through strategic, growth-driven approaches. With a passion for products, brands, and data, Hayley skillfully combines these elements to drive business success and profitability.

Damien Park Neilsen

Park Noire

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Melinda Stewart

Louis Vuitton / eShopping Group

Melinda Stewart brings over 30 years of expertise in Finance and Operations with global multinational organizations, including roles at Oracle, Lexmark, and Louis Vuitton, where she was Finance Director. More recently, she has served as a Fractional CFO for Maison de Sabre and eShopping Group, advancing their financial capabilities through reporting, budgeting, and forecasting. Outside of work, Melinda enjoys golf, scuba diving, and traveling.

Justin Irvine

The Aggregate Co

Justin Irvine is a 30-year veteran of the logistics and parcel industry, with the last 15 years focused on ecommerce delivery and returns. He co-founded SEKO Logistics Australia and helped scale it to nearly $1 billion in revenue before its sale to private equity in 2018. Currently, Justin leverages his deep expertise in post-purchase cost levers and unit economics to help retailers optimize their operations. Few globally, and even fewer in Australia, possess his specialized skill set.

Natalie McDermott

Kelly Partners Group

Natalie McDermott is a Chartered Accountant and Partner at Kelly Partners' Northern Beaches office, specializing in e-commerce accounting and advisory. With over a decade of experience, she provides insights and strategies for financial reporting, tax compliance, and strategic planning, helping clients optimize their financial performance. Natalie works with various e-commerce brands, including Posse, True Protein, and Natalie Marie Jewellery, and is passionate about supporting their growth journeys.

Toby Bradford

Amazon

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Adam Bouris

Who Is Elijah

Adam Bouris is the CEO of Who Is Elijah, one of Australia’s fastest-growing fragrance brands. With a background in eCommerce and brand building, Adam has scaled the business from startup to global success—now stocked in major retailers like Sephora and expanding into the UK, US, and Middle East. He brings a practical, no-fluff approach to growth, leadership, and navigating the chaos of scale.

Raquel Bouris

Who Is Elijah

Raquel Bouris is the powerhouse behind Who Is Elijah, the Australian fragrance label redefining what modern scent can be. She started the brand with a single unisex fragrance and a bold idea — that perfume should feel rebellious, minimalist, and deeply personal.

Today, her collection is worn by thousands and stocked by leading retailers, but the spirit hasn’t changed. Raquel still builds every scent the same way she built the brand: with intuition, curiosity, and a willingness to bet on herself when the odds say otherwise.

Her story is a reminder that you don’t need permission to create something iconic — just the courage to start.

Jeremy Tang

AreaTen

Jeremy Tang is the founder and CEO of Area Ten, leveraging technology to fuel business growth. His programmatic SEO platform, CMAX.ai, draws millions of visitors daily. With a track record of launching seven startups, six of which exceeded $1 million in revenue within 16 months, his latest venture achieved $3.3 million in its first month—all without external funding.

Jevon Le Roux

Keeyu

Jevon Le Roux brings over 20 years of experience in scaling startups and transforming mid-cap organizations. He has successfully guided companies like P.E Nation and SurfStitch through strategic growth using the Strategy House method. As a former CEO with a deep understanding of organizational change, Jevon excels in creating scalable frameworks that foster team alignment and boost business performance.

Mal Chia

Ecom Nation

Mal Chia is a respected fractional CMO, agency owner, and ecommerce expert with a proven track record as the former Head of Marketing at Uber and CMO at Ryderwear. As Managing Director of Ecom Nation, he drives profitable growth for over 40 brands. A thought leader, Mal contributes to publications like Smartcompany and Inside Retail and hosts the “This Week In Ecommerce” podcast. He also serves on the Advisory Board of the National Online Retailers Association (NORA).

Ali Worrall

Orange Juice Lane

Ali Worrall is a marketing consultant for Australian and US brands, with over 10 years of experience in eCommerce and marketing strategy for digitally native fashion and skincare companies. Previously the Director of Marketing and eCommerce at frank body, she led successful brand launches in major retailers and developed go-to-market strategies for over 30 products globally. In 2023, Ali launched her consulting brand, Orange Juice Lane, and also teaches masterclasses at the Australian Marketing Institute while serving as the Deputy Chair for AMI Queensland.

Noah Riedorf

Senior CRM Manager

Noah Riedorf is a Senior CRM Manager in Australia, originally from Germany, where he worked at the largest Klaviyo email marketing agency in the DACH region. He has developed successful email marketing campaigns for renowned brands like New Balance and Kellogg’s.

Jason Brown

Digital Marketer

Jason Brown is a digital marketer with 9+ years of experience, specializing in ecommerce management, online advertising, SEO, email marketing, and web design. His expertise in data analysis and attention to detail have enabled him to drive successful campaigns across various industries, consistently aligning with client goals.

Felicity Ieraci

UX Designer

Felicity Ieraci is a UX designer with 9 years of experience, specializing in e-commerce. She has worked with brands like Go-To Skincare, Showpo, Kip&Co, and more. Felicity excels at bringing brand identities to life by creating customer-centric experiences that drive conversions.

Anthony Petterson

SupplyWise and hone.pd

Anthony Petterson is the founder of SupplyWise and hone.pd, where he specializes in helping businesses bring their product visions to life. With expertise in sourcing, manufacturing, and product design, Anthony has worked with clients ranging from startups to Australia’s largest retailers, delivering tailored solutions that ensure quality and strong ROI. Passionate about solving problems and creating brilliantly designed products, he is dedicated to crafting innovations that excite, inspire, and succeed in the market.

Rachel Irwin

Kelly Partner

Rachel Irwin is a Chartered Accountant and Client Manager at Kelly Partners’ Northern Beaches office, specialising in e-commerce accounting. She works with leading online brands, including Proud Poppy Clothing, Who is Elijah, and True Protein, to streamline financial management, ensure compliance, and drive profitability. Passionate about accounting tech stacks, financial integrity, optimising processes, and taking the uncertainty out of financial analysis, Rachel provides expert guidance on platforms like Shopify and more to help businesses achieve sustainable growth.

Ben Gunn

Fabulate

Ben Gunn is Co Founder and Chief Revenue Officer of leading creator content platform Fabulate. A highly experienced media executive, he has had senior commercial roles leading teams across many of Australia's largest media/technology businesses including Nine, Fairfax Media and Red Planet. For the last 6 years he has been dedicated to simplifying the creator led content ecosystem for brands, delivering market leading results across TikTok, Meta, Youtube and more.

Michelle Yanez

Customer Support & Community Executive

Michelle Yanez is a Customer Support & Community Executive with experience leading global teams and optimising omni-channel experiences. Former Head of Customer Experience at Showpo and Accent Group, she specialises in scaling customer operations and community engagement. A member of The Community Collective and Tech Ready Women, Michelle stays at the forefront of innovation in CX and community strategy.

Kreezy and Andre

Sueno Productions

Sueno Productions is built on innovation, agility, and a relentless pursuit of greatness. We go beyond digital content, creating meaningful and engaging work that adds real value to your brand. With a passion for storytelling and a commitment to excellence, we carve our own path—so others can be inspired. Creativity is our language, and we ensure your brand is always seen in the best light.

Founded by Kreezy and Andre, Sueno Productions was re-launched in 2022 to bring high-quality content to businesses of all sizes. With experience dating back to 2017, Kreezy has worked with some of the biggest brands, including Footlocker, JD Sports, Anytime Fitness, Muscle Republic, EHP Labs, Warner Music, Geedup, and Markd Tattoo. Together, Kreezy and Andre have built a content agency that delivers engaging visuals across all social media platforms, helping brands stand out in a crowded digital world.

Alec Sharratt

Digital Marketer

Alec Sharratt is a seasoned Digital Marketer with nearly 20 years of experience in SEO, SEM, and Analytics. He brings a data-driven, strategic approach to all aspects of online marketing. Feel free to ask him anything SEO related!

Kas Robinson

Digital Marketer

Kas Robinson is a digital marketing specialist with a decade of experience in both paid and organic strategies, now focusing primarily on paid media across eCommerce industries such as fashion, consumables, skincare, jewelry, and homewares. Well-versed in Meta, TikTok, and Pinterest, Kas takes a holistic approach to strategy, seamlessly integrating organic and paid efforts to drive sustainable brand growth. With a deep understanding of consumer behavior and data-driven decision-making, Kas is passionate about helping brands scale through creative, results-driven marketing strategies.  

Ella Nguyen

E-commerce Strategist

Ella is an e-commerce strategist with a deep background in sales, product, and marketing, having worked with companies like The Iconic, Pet Circle, and other high-growth DTC startups in ANZ.
Obsessed with both e-commerce and homewares, Ella co-founded a home decor brand, giving her firsthand experience in what it truly takes to build and scale a business.

With a natural inclination for creative strategy, she has been mentored by some of the best in the industry—working alongside creative minds behind brands like Hexclad, Obvi to understand how 9-figure brands approach content, ads, and conversion.

Sharndre Kushor

Entrepreneur

Sharndre Kushor is a distinguished entrepreneur and thought leader at the forefront of innovation, technology and growth. Recognised as a Forbes 30 under 30 honouree, she co-founded Crimson Education, a pioneering billion dollar education company that has led the charge in democratizing access to global opportunities for students all around the world. With a remarkable track record, including accolades like Woman of the Year in Business and Innovation, Sharndre holds a distinctive position as one of the few entrepreneurs - less than 1% - who have managed to build a billion-dollar company before the age of 30, and even more notably, as a woman of color. Her journey reflects her deep commitment and a unique ability to navigate the complex landscape of high-stakes entrepreneurship.

Sharndre’s involvement spans a diverse portfolio of ventures and initiatives, each marked by a distinctive commitment to innovation, social impact, and strategic growth. Her investments and advisory spans media, fintech, retail, health and wellness.

Hannah Hearn

HHPR

Hannah Hearn is the founder of HHPR, a PR, brand and communications consultancy built off the back of her own experience scaling fast-growing consumer brands from the inside. With a background in in-house brand and marketing — not just the agency side — she launched HHPR in 2019 to offer something different: strategic, impact-driven communications without the fluff. Today, Hannah partners with some of Australia’s most exciting brands and thought leaders, helping them craft stories that drive visibility, influence, and long-term brand value.

Jason Morrisby

Mask Co

Jason Morrisby is the CEO and founder of Mask, a dynamic fragrance brand with a unique approach to creating fun and exciting products. With a focus on delivering memorable scents that enhance daily experiences, Mask has grown to achieve $50 million in revenue over the past five years. The brand's flagship product, the air freshener, has become a customer favorite, embodying Mask’s mission to surprise and delight through fragrance. Jason’s vision is to continue innovating and expanding the brand's impact, making fragrances an integral part of customers’ lives.

Dain Walker

Global Thought-Leader

Dain Walker is a global thought-leader in the branding space, finding success as an author, educator, speaker, content creator, and podcast host. But he doesn’t stop there. He is still actively working on brands with his crew at Rivyl, building bulletproof strategies and visual identities for iconic brands such as Culture Kings, Nutrition Warehouse, One Life Club, and more. Whether it’s a fresh start-up or a globally recognized brand, Dain’s obsessed with disrupting the world of branding and giving companies and individuals the chance to step into their market to dominate with confidence and clarity for unparalleled success.

Natalie Wiltshire

Smilie

Natalie Wiltshire is the co-founder of Smilie, Australia's award-winning at-home teeth whitening brand, which she launched alongside her husband Peter Wiltshire. With a background as Head of Marketing for an ASX-listed company, Natalie brings expertise in brand strategy, digital growth, and customer experience. Pete, formerly Chief Revenue Officer at Nine, brings decades of commercial and sales leadership.

Together, they’ve combined their complementary strengths to build and scale Smilie into a highly profitable DTC brand - recognised for its clinical backing and customer-first ethos. Now, they’re focused on expanding their portfolio, launching, and growing ecommerce brands that blend product innovation with meaningful brand storytelling.

Pete Richardson

Linkby

Pete Richardson is the Head of Partnerships at Linkby, a global ad-tech platform that connects D2C brands with the world's biggest and most trusted publishers for editorial coverage on a CPC basis. With a media, advertising and publishing career spanning 10+ years, Pete's been helping established and challenger brands scale their editorial coverage, build brand buzz, and take Linkby brands global for the last 4 years.

Anuj Puri

E-commerce Strategist

Anuj Puri is a full-stack ecommerce operator who’s done it all — from warehouse floors to boardroom strategy. With deep expertise across Shopify, SaaS, and the broader ecommerce tech stack, he builds, integrates, and optimises systems that drive serious growth. Equal parts engineer and strategist, Anuj is the go-to for solving complex ecommerce challenges end-to-end.

Bia Camargo

Head of Google Ads

Brazilian born and Australian based, Bia Camargo is a Head of Google Ads with more than 15 years of experience in digital marketing, including the last six years focused exclusively on Google Ads. A long time mentee of Mike Rhodes, one of the world’s leading PPC educators, she specialises in ecommerce performance, account restructuring and AI driven optimisation.

Often referred to as the Google Ads Marie Kondo, Bia is the creator of a consolidation and AI readiness framework designed to simplify complex accounts, strengthen signals and support scalable growth. She currently leads strategic search initiatives across multiple markets at Ecom Nation and works as a Google Ads Coach at Ecom 100.

Bia is recognised for her clarity, collaborative approach and ability to translate complex technical concepts into practical, actionable strategies. Outside of work, she is a proud mum, a lover of good food and a strong believer that creativity always makes performance better.