LIVE Webinar for Ecom Business Owners
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The 50/30/20 Profit Formula™
How to Plug Every Cash Leak and Lock in 20%+ Net Profit—Before You Even Think About Scaling.
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Why most ecom brands scale revenue but stay broke—and how to fix it with Paul Waddy’s 3-step 50/30/20 system.Â
Why Every eCommerce Business Owner Needs This
You’re running an ecom store doing $20k/month or more.
But somehow… it still feels like you’re broke.
Revenue’s up, orders are flowing—but profit? Nowhere near where it should be.
You’re paying your team, stocking product, maybe running ads—and yet the numbers never add up.
It’s not your fault.
No one gave you a clear model for how your finances should work.
That’s where this workshop comes in.
Paul Waddy—Australia’s #1 ecom coach and trusted advisor to $500M+ brands—will guide you through The 50/30/20 Model™: the same system used by top-performing ecom stores to lock in 20%+ net profit and scale to $100k months without increasing ad spend.
You’ll complete it live—line by line—using your own numbers.
You’ll see exactly where your store is leaking cash…
And walk away with a plug-and-play roadmap to fix it fast.
If you’re running an ecom brand and tired of making sales without stacking real profit, this is for you.

Thursday, June 12 2025, 1:00 PM AEST
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NO. 1 Coach
Paul's been voted Industry Person of the Year, and APAC's Best Ecom Consultant
 7 x Top 50 Winners
This year, our clients took 7 of the Top 50 People in Ecommerce spots, including #1 and #2!
 $500m in Sales
Our brand's turn over a combined $500m in annual revenue!
Here’s What You Need to Know
This is a FREE, live, hands-on webinar for ecommerce business owners doing $10k+ months, and 7 figure brands.
Date:Â Thursday 12th June
Time:Â 1:00 PM EST
Investment:Â Free
By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging.
We Coach the Brands you Follow
Free Bonuses When You Register
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Bonus #1: Break-Even Point Calculator
No more back-of-the-napkin math. Just punch in your COGS, shipping, and overheads—and this smart calculator shows you exactly how many units (or how much revenue) you need to break even. Perfect for testing new SKUs, promo ideas, or pricing tweaks—before you burn cash.
Bonus #2: 50/30/20 Profit Calculator
Drop your last 30 days of revenue and costs into this plug-and-play dashboard and watch it light up. With Paul’s 50/30/20 benchmarks built in, you’ll see—line by line—where your cash is leaking, where it’s healthy, and what needs to change to hit 20%+ net profit.Â
Ready to Build a More Profitable ecom Business?
Spots are limited. Secure your place before it fills.
 CLIENT SUCCESS STORIES
Who Is Elijah
When iconic perfume brand Who Is Elijah needed help to take their business to the next level, they teamed up with Paul.
Geedup
The $3m in an hour brand, founded by AFR Young Richer Jake Paco - learn why they turned to Paul to scale their business to new heights.
Proud Poppy
Tara founded Proud Poppy from the ground up, and built it to a $20m business. Tara enlisted Paul's coaching to help her build it into a more profitable business and valuable asset.
Australia's Most Awarded Ecommerce Coach
- Winner: Industry Recognition Award 2022 at the Australian Online Retail Industry Awards (ORIAS).
- Winner, Best Ecommerce Consultant, APAC - YOTPO Partnership Awards 2024.
- #2 in Top 50 People in Ecommerce in 2021.
- Author of #1 Amazon Best Seller, Shopify for Dummies and Selling Online for Dummies.
- Chairman: NORA: National Online Retail Association
- Chairman: Australia Post: Customer Advisory Group
- Advisory Board: Forbes
- Co-Founder: Ecom Nation, winner of Australia's Best Digital Agency 2023, NORA awards.
Ready to build a more profitable ecom business?
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You don’t need more sales—you need a smarter system.
Join this free live workshop and get the exact profit model used by top-performing eCom brands. Learn how to apply the 50/30/20 rule to your business, benchmark your costs, and finally take control of your cash.
By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging.
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