#20 - To Build a Brand or Resell Brands?

To Build a Brand or Resell Brands? Which Path Wins for Your Ecommerce Hustle Are you building from scratch—or buying someone else’s brand?

In this episode of The E Hustle, I break down the real pros and cons of launching your own brand vs. reselling established ones. Whether you're an aspiring ecommerce founder, side‑hustler, or growth operator, here’s what we cover:

- Building from the ground up: total control, brand identity, long-term equity - Buying in: faster launch time, existing systems, but less creative autonomy

- Strategic hybrid plays you can pull off today - Real‑world examples, pitfalls to avoid, and what works in 2025 - My checklist to figure out which path suits your goals

- Listener questions answered: niche, margins, agency support, and scale models

Tune in to discover: How to make the decision without second-guessing What success looks like on each path—5 years, not 5 days Don’t miss out! Subscribe to The E Hustle on Spotify, Apple Podcasts, or your favorite platform

Follow me on Instagram @paulwaddyecommerce for daily tips

Head to www.learnecommerce.com for more tools, free downloads, and coaching info

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