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The e hustle 50: Stop Chasing Reach. Start Chasing Switch. marketing Oct 29, 2025

We talk about reach like it’s the holy grail of marketing.

It’s not.

Most brands already reach plenty of people… the problem is they’re not converting them. There’s reach, and then there’s attentive...

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The e hustle 43: I rank the top 6 social media platforms for ecommerce attracting customers marketing Sep 15, 2024

 This edition of the e hustle is brought to you by Wayflyer: Purpose-built financing for fast growing eCommerce brands.

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Every ecommerce business s...

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The e hustle 17: How to stand out when you sell online: Creating USPs marketing product Nov 06, 2023

Reading time: 2 mins 30 seconds

A common trait that successful businesses have, is a unique selling proposition, or USP.

Ecommerce is a lot more cluttered than it was 10 years ago, and it can be har...

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The e hustle 10: How Much to Spend on Paid Media marketing paid media Sep 18, 2023

Reading time 2 mins 40 seconds.

I'm little late on this one this week, as we relaunched a little business I'm a partner in, Shosai.

You've probably wondered how much you should be spending on ads fo...

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The e hustle: I Break Down Geedup Co's $3m Day Day geedup hype marketing product Sep 10, 2023

Reading time: 2 mins 30 seconds.

 

I nearly choked on my pizza.

It was 6:30pm on a Friday night, or 'delivery day' as the team at Geedup call it. I was keeping an eye on my Shopify app while I was ...

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The e hustle 04: 5 Steps to Executing the Perfect Product Drop marketing product Aug 07, 2023

Reading time: 1 mins and 30 seconds.

Welcome to edition 4 of The Side Hustle, your weekend ecommerce tip, tale or yarn.

I want to talk about executing a great product drop that gets the people going...

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