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Introduction
There was a time when your website was your entire ecommerce strategy.
But in 2025 and beyond, it’s no longer the centre of your sales universe.
In fact, I'm not even convinced website...
Let’s talk about the hook.
Firstly, what is the hook?
Well, like the hook that holds the bait in fishing, the hook in advertising or social media, is the opening statement or image. Captions, pict...
Reading time, 4 mins 20 seconds.
You’re unlikely to succeed in ecommerce without being pretty good when it comes to social media.
The good news is that you can start today and make steady improvemen...
Reading time: 2 mins 30 seconds
People don't want to be sold to on social media.Â
People primarily use social media to be entertained, and informed. This is why we have 'paid socials' and 'organic s...
