I'm going to say something nobody in the ecommerce space will say to you.

If your business isn't paying you more than a good job would, you don't have a business.

You have a very expensive hob...

70% margin on products used to be the benchmark.

Coaches preached it. Founders chased it. And for a long time, if you were sitting at 70%, you felt like you had the business figured out.

You d...

Most founders think cutting their ad spend means cutting their revenue.

Wrong.

One of my ECOM Grow members, let's call her Margaret (not her real name, but she knows who she is, and so do the ...

For twenty years the ecom playbook has been the same.

Build the business. Scale the business. Sell the business. Pocket the cash.

Step three just got expensive.

Monday night's Budget didn'...

Reading time, 2 mins.

You’re frustrated.
Your business isn’t growing like you thought it would.
You keep putting money in, but you’re not seeing it come back.
Profit? Marginal at best.
That beach house? ...

Call me Nostradamus.

Every January we break records. Here’s why.

I made a reel last year predicting that in January we would get slammed with new client applications. And we did. Our new clients wer...

“I’m not sure how my revenue and profits tripled in the last year.”

No. No no no no no.

They know.

Over 20 years in ecommerce, there is one question I will always ask when I see an ecommerce founde...

You’re two years in.
You’ve built an impressive ecommerce brand.
Revenue looks great on paper… but somehow, your bank account doesn’t.

You’re paying yourself peanuts.
You’re working harder than ever,...

We talk about reach like it’s the holy grail of marketing.

It’s not.

Most brands already reach plenty of people… the problem is they’re not converting them. There’s reach, and then there’s attentive...

Reading time - 2 mins.

This edition of The E Hustle, sponsored by Nexus Advisory, funding growing ecommerce businesses. 

Most ecommerce founders think scaling is about ads.
Or tweaking creative.
Or ...

Introduction

There was a time when your website was your entire ecommerce strategy.

But in 2025 and beyond, it’s no longer the centre of your sales universe.

In fact, I'm not even convinced website...

So you’ve got a product idea. That’s exciting.

But here’s the reality check: not every idea is worth pursuing.

The good news?
You can validate your idea before you spend a cent on inventory or brand...