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This edition brought to you by Wayflyer: Purpose-built financing for fast growing eCommerce brands.

To sponsor the...

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Thank you to sponsors who keep this newsletter free.

This edition brought to you by Wayflyer: Purpose-built financing for fast growing eCommerce brands.

To sponsor...

Reading time 2 minutes

We all start our business dreaming about how they’re going to change our lives.

A bigger house. A nicer car. Better school for the kids. Dream holidays. Working...

The number one reason that ecommerce business owners run out of money is that they overspend on stock, and it’s the depth of ordering that is the repeat offender.

Stock is the biggest...

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I’ve spent a lot of time trying to diagnose what online businesses need to do to rapidly grow their profits.

If you know me, or have followed me long enough,...

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Customer’s experiences with a brand are defined by two moments; The most intense moment, known as the peak, and the final moment - the end.

 Regardless of how the...

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Remember the time you had a record sales month and had to borrow money to run your business even though you thought you wouldn’t need to?

I do.

It’s part of the...

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I’ve had exposure to a lot of different ecommerce businesses, and I’ve loosely put them into four buckets, with four sets of challenges.

Start

As the name suggests,...

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In 2023 Amazon in the US announced they would be charging $1 for returns. This follows the likes of Zara and H&M who already added such fees.

You might think $1, big deal -...

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You’re unlikely to succeed in ecommerce without being pretty good when it comes to social media.

The good news is that you can start today and make steady...

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When you don’t want to buy or white label a product, but you want to design a product that isn’t on the market, what do you do?

I had this question from...

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An Australian women’s fashion brand just sold a stake, valuing them at over $US1 billion. Yep, a billion.

Zimmerman, founded by sisters Nicky and...